About Us

The Company

Brand Verbalist is a brand strategy and marketing consulting firm that specializes in helping companies meet business objectives through the most effective use of branding and marketing strategies.

Sometimes we’re hired to act as a coach, mentor or advisor to help guide our clients through complex brand, portfolio, and marketing issues.  Other times, we’re brought on to get the entire job done – from outlining the strategy and  getting management buy in, all the way through to strategy development, execution and launch.  Our team has a track record of performance and knowledge that is poured into each project.

We are unlike many traditional consulting firms in that we consider it an important part of our job to make sure that everything we do is easy to understand and actionable throughout your organization.   Our process involves a high degree of collaboration so that each functional group involved will feel comfortable and take ownership of the resulting recommendations and courses of action.

The Team

A small, but talented group of individuals who have world-class brand consulting experience, as well as client side business experience. That means we’re not only highly skilled brand strategists, we also have a solid understanding of the business challenges our clients face everyday.

You won’t find any of those “agency-lifer” types here…we are brand and strategy consultants, but we’re also seasoned MBAs and experienced marketers who understand real-world business challenges.

Why Call Us

Feel free to check out our Expertise and What We Do pages for more details, but in a nutshell here it is:

  • We build new brands, transform existing ones, and work to develop rock-solid branding strategies
  • We excel in creating relevant, motivating, engaging and effective messaging for your brands
  • We provide marketing support and brand expertise to experienced marketers & provide more in-depth guidance to those who might be new to Senior Marketing leadership roles

Our Approach

Each project is scaled and tailored to our clients’ needs

After working with many different teams in companies of various sizes, serving a variety of industries and business channels, we’ve learned that being adaptable in our approach is not only a reality for today’s business, but also a recipe for project success.

Projects come to us in various stages of conceptualization or partial completion, so not every project benefits from the same rigid approach.  Different brands can benefit by having different “tools in the toolbox”, and not every type of strategy makes sense for every company, so we’ll never force our clients into a one-size-fits-all process.

Instead, we take the time to really understand our client’s business challenges and tailor project deliverables and outcomes to give you the most actionable results to meet your business objectives and to drive sales.

We invite you to give us a call…we’ll be happy to work with you in a way that works for you.  Together we’ll chart the right path to success to meet your specific needs.

Recommendations & Endorsements

Over 150+ years, our company has grown into a global business that I don’t think our founder could have ever imagined. How do you define such a business and prepare it for future global growth? You hire Brand Verbalist. Michelle helped us refine our Brand Strategy and Brand Identity to incorporate 150 years of heritage while taking into account the challenges of today and the potential of tomorrow. This work has been incorporated into everything we do now and is the foundation of where we are going. If you need a strategic and creative partner to help your brand, call Michelle at Brand Verbalist.

Greg Palese – Client                                Vice-President Marketing  KLEIN TOOLS

My relationship with Michelle Selders began in 2012 while I was running the marketing department at Char-Broil. Michelle was instrumental in helping us orchestrate a brand strategy to enter a new channel in Europe and expand on a successful US / Canadian product launch. The insights and brand expertise Michelle brought to Char-Broil helped to shape a critical market entry required to execute Char-Broil’s long-term growth strategy.

It should be noted that Ms. Selders is more than a brand management expert — she is a marketing partner who races up the learning curve and offers creative solutions to sticky marketing challenges. If you’re looking for a smart, savvy, skilled professional who listens to clients and is singularly focused on delivering executable and cost-effective solutions, I’d like to offer my highest professional recommendation for Michelle at Brand Verbalist.

Michelle G. Zeller – Client                           Vice-President, Marketing, CHAR-BROIL

Brand Verbalist is my favorite kind of client. They treated me like a research partner, rather than a research “supplier.” Not only did their collaborative approach contribute to a successful outcome, but it also made the entire process enjoyable. One would never have guessed that it was our first time working together. I hope to have more opportunities to work with Michelle and Brand Verbalist.

Michelle (Rothebard) Blumenthal – Qualitative Market Research Consultant Conducted Research for Brand Verbalist Branding Project

Michelle is a highly intelligent, skilled brand strategist. She combines both big picture thinking with a process-oriented focus to her work and is a self-directed problem-solver. She is also a wonderful people person, with an easy demeanor that engages both colleagues and clients.

Leigh (Jackman) Bachman –  Independent Senior-Level Consultant, Brand Strategy

Awards & Recognition

We don’t create work just to win an award.  But it is nice to get some kudos and an “atta boy/girl” here and there….

Brand Verbalist recently won an award the BMA ProAds for Brand Strategy – Marketing Activation

Ready to see how we can help?

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